It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]
The post GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist