December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]

The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.

AdExchanger