December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Unlocking The Potential Of Programmatic CTV For Publishers

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the […]

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