Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation […]
The post Balancing Accuracy, Richness And Scale For Effective Audience Targeting appeared first on AdExchanger.
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