December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)

Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings.  Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager.

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