Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54
A$AP Rocky is Ray-Ban’s First Creative Director
MLB and ESPN Break Up Their Baseball Team Over Fees and Coverage