LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and...
Year: 2024
Campaign’s ‘Global Agency of the Year’ shortlists have been announced, and New Zealand agencies, Special & Motion Sickness, are impressively...
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC)...
Stephen Hunt has been appointed as CEO of UnLtd, the media, marketing and creative industry’s social purpose organisation. Hunt is...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with...
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February...
AUCKLAND, Today: Nestlé Oceania has appointed OpenMind, powered by GroupM, as its media agency for Australia and New Zealand, involving...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...