If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […]
The post How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage appeared first on AdExchanger.
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