Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers, these efforts look less like a clean-up and more like yet another revenue squeeze.
The post Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform