The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That makes it difficult for buyers to accurately measure or benchmark ROI against competitors, as well as for networks to effectively optimize yield across platforms. Ben Tatta, the founder and former president of TV attribution company… Continue reading »
The post Standard Media Index President Ben Tatta Brings Granular Pricing Data To TV appeared first on AdExchanger.
More Stories
Trevor Birchett Named Chief Meteorologist at WATN in Memphis
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio