November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IAS Integrates With Pinterest to Provide Viewability, Fraud Measurement Reporting

Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud measurement for Pinterest’s mobile application inventory. IAS said its reporting includes standard Pinterest ads and video ads for in-app inventory, and it is refreshed on a daily basis. Advertisers can now access viewability and invalid…
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