The impending rollout of Apple’s iOS 14 will bring big changes to Facebook, most notably the end of collecting iPhone identifiers (IDFA), and the social network is warning advertisers to expect weaker ad performance as a result. By pausing IDFA collection, Facebook will effectively halt serving personalized in-app ads to iPhone users once they upgrade…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Searching For The End; One Ad Spend Bubble Has Nearly Popped
FizzyPop and Sunair launch new regional routes
The Kentucky Derby Rode Style and Social Media to Gen Z Success