“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex White, COO at Peer39. While conversations around connected TV tend to center on the leading streaming services, there are more than 200 CTV providers. A complex, fragmented ecosystem has created a lot of… Continue reading »
The post Audience Isn’t The Only Solution To CTV’s Transparency Issues appeared first on AdExchanger.
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