AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $ 1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,… Continue reading »
The post AppLovin To Buy Mobile Measurement Startup Adjust appeared first on AdExchanger.
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