November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know

Apple’s long-awaited privacy overhaul iOS 14.5 is here, and will drastically impact the $ 105 billion U.S. mobile-ad industry. The release sees the debut of Apple’s App Tracking Transparency (ATT) framework, which requires developers to ask iPhone users for permission to track their internet usage. Experts predict a marked reduction in the availability of Apple’s mobile…
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