After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run