The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist