“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The distribution of “premium” content across multiple platforms – from linear TV to VOD to digital video and CTV streaming… Continue reading »
The post The Four Data Sets You’ll Need For Effective Converged TV Measurement appeared first on AdExchanger.
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