December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Feel Better Prepped for the Post-Cookie Future, New Data Finds

When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video ad platform Teads, in the second iteration of its annual survey of nearly 450 publishing executives on their state of readiness for a cookieless internet. The analysis, which was shared exclusively with Adweek, will be…
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