Google Is Giving Performance Max All It’s Got; Why Big Tech Likes Privacy Laws All Of A Sudden

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced a new targeting parameter for Performance Max campaigns. Soon, all advertisers will be able to use “customer acquisition goals” to guide their campaigns.  Performance Max is less than two years old, but it’s already taking… Continue reading »

The post Google Is Giving Performance Max All It’s Got; Why Big Tech Likes Privacy Laws All Of A Sudden appeared first on AdExchanger.

AdExchanger