November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

US Senate Bill Would Break up Google and Add Transparency to Digital Advertising

A bipartisan group of high-ranking U.S. senators introduced a bill today that, if passed into law, would require Google to break up its ad-tech business as part of a plan to bring regulation and transparency to the historically murky world of programmatic advertising. The bill, entitled the Competition and Transparency in Digital Advertising Act, is…
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