No one looks for a car with the biggest gas tank–they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time. The affiliate industry is…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront