NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013.  Unsurprisingly, streaming media helped break the record. Of NBCU’s $ 7 billion in ad commitments, per a release, $ 1 billion is earmarked for its AVOD service Peacock… Continue reading »

The post NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming appeared first on AdExchanger.

AdExchanger