TripAdvisor Built A Travel Media Biz Before Retail Media Took Off – And Now It’s Got A Creative Studio, Too

TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week as it takes a step into marketing services. The content studio is part of a progression for TripAdvisor from selling only the most obvious placements (a search for “Hotels in Houston” prompts ads for, you… Continue reading »

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