TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of… Continue reading »
The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware