TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of… Continue reading »
The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist