Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week.
The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company