Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses.
The post Why Tatari Created A Separate Company To House Its Data Clean Room appeared first on AdExchanger.
More Stories
How Marketers Use Attention Measurement in CTV Strategies
Following a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About ‘Stability’
The Journey to Stardom: Insights From Songwriter Evan Bogart