November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The CMO’s Guide to the Current and Future State of Retail Media Networks

You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation…
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