Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
More Stories
Australians and Kiwis pick their top 10 favourite TV ads
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show