Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
More Stories
Scroll Media, Concrete Playground launch new digital platform
9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit
Comic: Enough With The Pearl Clutching