The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets. The new venture, which launched today, was co-founded by President Erin Schendle and VP Rachel Alexander. […]
The post Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup