November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Find YouTube Select Reports Filled With Broken Links

Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be a distant dream in the larger streaming video ecosystem. Four buyers found broken links within the post-campaign reports for YouTube Select campaigns, YouTube’s ad product introduced in 2020 that lets buyers choose to have their…
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