Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets.
The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.
More Stories
DDB Aotearoa named Agency for the Year for 2024
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
Australians and Kiwis pick their top 10 favourite TV ads