Sports publisher The Sporting News raised $ 15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run