Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency. But now “I don’t hear it […]
The post First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies appeared first on AdExchanger.
More Stories
AI Creative In The Programmatic Loop
Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic
Seven up: The Lab strengthens its research and strategy teams