Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.
The post Nielsen Declares Itself The Dominant TV Currency appeared first on AdExchanger.
More Stories
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ