For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media, […]
The post How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business appeared first on AdExchanger.
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