How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business

For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media, […]

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