Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […]
The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.
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