November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […]

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