TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to…
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