Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let’s just say things aren’t looking great. As expected, the rise of zero-click AI chatbots and answer engines caused massive drop-offs […]
The post The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup