Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that […]
The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion