How do you reach multicultural audiences in a market that's rapidly approaching a "majority-minority" status? The Community, which has just...
Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media...
Kiwi beer brand Mac’s is bringing audiences ‘The Right Kind of Interesting’ with a new brand campaign created in partnership...
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose...
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the...
AUCKLAND, Tuesday: The design team at DDB Group Aotearoa were awarded three gold, two silver, and two bronze pins at...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
AUCKLAND, Today: MediaWorks commercial director Liz Fraser is leaving after two-and-a-half years – to join corporate travel and expense solutions...
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social...
AUCKLAND, Tuesday: Leading sigital marketing agency Pure SEO has announce the addition of two talented professionals to their team –...