The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in...
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Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: "How Do You Do, Fellow...
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus...
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but...
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus...