It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t...
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After a long winter, the birds and beasts come out of hiding to have their fill of the greenery now...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under...
TransUnion is busily expanding its digital marketing product portfolio.On Wednesday, the credit bureau and consumer data provider acquired marketing tech...
The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots.The New York Times had...
Dotdash, a top destination for millennial women, lacked bridal content.So the digital publisher, which rebranded from About.com in 2017, purchased...
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic.“There’s a lack...