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<!-- --> Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ready For Primetime As some marketers pull back from...
Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week, Conviva CEO Bill Demas steps up to...
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability...