TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on...
acquisition
Nielsen Holdings has rejected an acquisition offer of roughly $ 15 billion from a private equity consortium, explaining that the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a...
App monetization platform AppLovin has all the first-party data it needs, according to CEO Adam Foroughi. Machine learning does the...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a...
Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase...
After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing...
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks...