Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
acxiom
Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities,...
Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout...
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook...
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. The Big Story is a...
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...