“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
addressability
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free...
While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The...
The latest quarterly earnings calls of the few remaining independent ad-tech companies demonstrate the winds of change in digital media....
What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell...
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...