Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
addressable
TransUnion is partnering with TV measurement and attribution platform Blockgraph so that advertisers can use its identity data to target,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in...
NBCUniversal is expanding its addressable ad offerings in a partnership with Charter's Spectrum as both companies look to protect against...
Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus,...
Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when...
This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic...
Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that...
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...